Google Needs External Links to Improve Quality of Search Results

Nov 23/2016

Back in 2014, Matt Cutts the head of web spam said that the quality of search results was getting worse. Then, Gary Illyes recently confirmed that search engines need external links to ensure high-quality results.

Facebook Limits Advertising on Ethical Ground

Nov 23/2016

Recently, Facebook decided to redo their rules of advertising. They put a limit to the use of targeting towards the ethnic community. From now on companies are no longer able to use this option in ads on employment, credit services, and other sales.The cause of this change was due to the criticism that Facebook has undergone by having ethnicity an option for targeting audiences. It was pointed out that this violated their users' civil rights. Accordingly, Facebook decided to ban that option. The company is also working to make a change in the advertising policy. Under the new rules, brand companies will no longer be able to post discriminatory ads. All of these changes will go into effect by the end of this year.
Once all of these new policies are fully launched, advertisers will receive a warning about the new service policies. If an advertiser ignores these policies the automatic announcement confirmation will not recognize the violation. This means that it is up to the users to notify Facebook about the violation. Facebook is looking to publish some recommendations on advertising, employment and credit services under these new rules.

Google is Testing New SERP Interface

Nov 23/2016

Google is testing out a new interface on their search results page for all of their English-speaking users. This test version has had an affect on the panel that is located right below the search box. The gearwheel icon has also been replaced by the 'Settings' button. You can find the 'Tools' icon right next to the settings button.
It is believed that Google did this to encourage users to use the search settings bar more. A month ago, Google also tested out another SERP interface. Its major difference is the large number of units that were designed in the card style.

Number of Pages in Google Index is Over 130 trillion

Nov 23/2016

The 'How Search Works' page on Google has been updated, by adding the actual data on the number of indexed pages. Currently, this number is over 130 trillion but is still growing.
Back in March of 2013, the number was around 30 trillion. This means that in less than 4 years Google has been able to add over 100 trillion pages.

Google Shows the Wrong Date in the Search Results

Nov 23/2016

A couple days ago, many people notice that Google showed the wrong date on the publication of content in search results. numerous messages were posted on Google Webmaster Help, Webmaster World, BlackHat World, and other forums.
The Google specialists were already aware of this bug and are looking to fix this error as soon as possible.

Top searches in November

Nov 23/2016

New month starts with this top searches, please look

Google Updates Search Console Infrastructure

Nov 22/2016

Google is looking to update the Search Console infrastructure, this could cause some possible delays in data registration.
This was found on Data Anomalies service web page. It will take several weeks, but the 'Analysis of the search terms' report will not be affected by this. The infrastructure update was launched on November 1st.

Google: WordPress-based Websites Do Not Benefit in Rankings

Nov 22/2016

According to W3Techs, every fourth website is being powered by WordPress. Many foreign webmasters believe that sites that are built on WordPress get some advantages in Google rankings. However, yesterday it was made clear that this is not the case.
John Mueller stated on Twitter, "WordPress is perfect for content management system, and it works well in the search. However, our algorithms are not taken into account in the ranking of such factors as the CMS, on the basis of which the works."

Google: Noindex Directive is of More Importance than Index

Nov 21/2016

Gary Illyes, a Google representative, recently went to Twitter to remind people about the code pages.
He said that if the code page has directives on Noindex and Index, then only Noindex will be considered.

Google: Webpage Redirect to the Home Page is Treats as a Soft 404

Nov 21/2016

If your website has the 301 redirect set up for all pages to go back to the home page, then Google will treat this as a 'soft' 404 error. This means that Google will ignore this and will not transfer Page Rank.

John Mueller Called to Stop Rustling about Redirects

Nov 21/2016

Jon Mueller has posted a call for webmasters to stop complaining about the redirects. This problem is a technical issue and not a matter of SEO.
The best thing to do is to choose the right redirect version.

Google: Disavow Links Will Help to do Penguin Away

Nov 21/2016

After launching the new update of Google Penguin 4.0 there have been a lot of questions about giving up this filter. Many have focused on solving this problem by using Disavow Links. Just yesterday, Gary Illyes confirmed that Disavow Links is still able to work with this new version of Penguin.
This updated version of Penguin was launched on September 23.

Google has Updated a Report on the AMP errors in Search Console

Nov 20/2016

Due to the recent bug report, Google has updated the AMP pages in the Search Console.
It was updated to launch the new scanning process feature.

Google Search Analytics API Makes Available Resource Sets

Nov 20/2016

Google opened access to the Search Console by using the Seach Analytics API. In May, Google launched a new feature, 'Resource Kits' in the Search Console.
This allows you to be able to connect up to 200 resources to any webpage or applications in one simple group.

Google has Improved the 'Security Issues' Report in the Search Console

Nov 20/2016

The Security Issues report in the Search Console has been updated by Google. It also provides more information on the problems that were detected by Safe Browsing Technology.
These problems include malware, fraudulent pages, malicious downloads, and unwanted downloads.

Top searches in October

Nov 20/2016

At the end of last month, we present you a list of the most popular searches on our website

European Court Introduces a New Criterion of Legality of the Links

Nov 20/2016

The European Court has recently introduced a new criterion for the legality of links to copyright material. Now adding website links to the illegally published material is not a violation if the owner of the resource does not get any profit from it. But only if the actions were not deliberate and did not have any hidden intentions.
This decision was accepted in the Playboy's lawsuit against the Dutch website GeenStijl. The GeenStijil site was accused of publishing links to its website that posted a picture of Britt Decker, the TV showman.
However, the site did so without first getting permission.